Users will soon have a fresh option that enables them to reduce the amount of AI-created content appearing in their timelines. This step comes as the platform revealed that it currently hosts in excess of 1 bn content made with AI.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a rise in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
Studies have shown that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature clips produced artificially. A large amount of this content is considered “AI slop”, a term for substandard, mass-produced content that is typically illogical or dreamlike.
Based on user feedback that many people enjoy content created using AI tools, ranging from digital art to educational videos, and we aim to offer the community the option to increase or decrease of that, depending on their own choices,” stated a spokesperson.
Scale of AI Content
The platform announced that there are now over a billion videos on its network identified as AI-generated. Overall, in excess of 100 million videos are uploaded to the app daily, making clips made by AI a minor percentage of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the level of AI content they watch by using the topic control option in the app and picking AI-made media. Further subjects that are already be adjusted under the filter include current affairs, clothing, aesthetics, and movement.
Platform Guidelines
The platform’s guidelines require content makers to identify convincing AI-generated content, and it forbids harmful AI impersonations of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the service will from now on attach an artificially created tag to content made using its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to help prevent users from attempting to evade the labeling process.
Responsible AI Funding
TikTok is also establishing a $2m awareness program for professionals and institutions to develop educational content about ethical AI use. This program will support educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has defended its safety measures, during discussion over intentions to make redundant a large number of safety staff in the UK. TikTok is planning to reduce 439 jobs in its user protection department in the UK capital, with trade unions and online safety experts raising concerns that people are being substituted by automated systems.
A company official stated that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by people. The platform stated a notable drop in explicit and harmful content handled by human moderators over the previous year due to the use of its machine learning processes.
“We think that it’s essential to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is the area in which a significant AI assistance is making a difference work at speed.”
