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Wolff Preparing to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in F1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6bn – an unprecedented figure for an F1 team – after McLaren were valued at £3.5bn in a change of ownership structure in September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a stake in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

A Mercedes spokesperson said: "We will be making no official statement on this. The governance of the team stays unchanged, and each shareholder are dedicated to continued achievements of the brand in F1."

Valuation Growth

The deal would represent a significant increase in worth of Mercedes F1 since Ineos bought its share for £208 million in 2022.

This surge demonstrates the growth in valuations of Formula 1 outfits recently as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which debuted last summer and has grossed more than $630m (£458m) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports film ever released.

Current Standings

Mercedes are runner-up in the team standings, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer British driver George Russell has won 2 of the 21 races so far and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

JL
About the author

James Lopez

Elena is a seasoned slot analyst with over a decade of experience in the iGaming industry, specializing in game mechanics and player psychology.

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